I like a goodchallenge.

The constraints are the design.

Give me the needs, the limitations, the competing priorities, and the goal. That's where I get creative.

I notice things.

I get curious about why something works the way it does. If something doesn't make sense, I usually can't leave it alone. I end up following the problem across departments, systems, customer behavior, technology, whatever it touches.

I don't really care what category the problem belongs to. I want to understand why it's happening.

Projects

Vocari.

An independent AI/product innovation project focused on adaptive career discovery, behavioral signals, profile learning, user trust, feedback loops, and responsible AI interaction.

Connection recognized

I started Vocari with a simple question: what if AI could help people recognize strengths they don't always see in themselves, then use what it learns to make career guidance more personal? The more I built, the more complicated that question became.

Evidence

What began as a small prototype grew through real user research, emotional testing, Profile DNA, career recommendations, feedback loops, and eventually a much harder question: what would the system actually need to know, remember, and understand to learn from someone over time?

AI Product StrategyHuman-AI InteractionAdaptive SystemsAffective Computing ResearchRead case

Joomla Extension Directory.

Information architecture and search strategy redesign for a global open-source software marketplace.

Connection recognized

At first, this looked like a search problem. People couldn't find the right Joomla extensions. But the more I dug into it, the more I realized search was only the surface.

Evidence

Interviews, surveys, usability testing, and competitor research kept pointing to the same bigger problem: inconsistent terminology, weak metadata, ranking, compatibility information, and trust were all tangled together. Fixing search meant understanding the system behind it.

Information ArchitectureSearch SystemsProduct StrategyResearch SynthesisRead case

more work

Industry RFP · Product Discovery

Robin.

An industry-sponsored RFP engagement researching the job-search market and defining a human-centered product concept for a client platform.

Product DiscoveryMarket & User ResearchFeature Strategy

End-to-End Product Design

Next Destination.

Designing an all-in-one travel planning application from concept through high-fidelity prototype and go-to-market strategy.

End-to-End Product DesignExperience StrategyJourney Mapping

Portfolio synthesis chart showing monthly location sales rising from roughly $4–5K to more than $20K over about 13 months

Operations · Customer Experience

Supercuts Turnaround.

Turning an underperforming service location into a stronger operating system by connecting staff performance, customer experience, local outreach, and measurable business results.

Service OperationsCX StrategyPerformance Diagnosis

For a long time, I thought my career was a strange mix of unrelated things. I’ve worked in salons, managed teams, worked with customers and distributors, built marketing, studied psychology and product design, and somehow ended up learning how AI systems work because I had an idea I couldn’t leave alone.

About.

Eventually, I realized I was looking for the connection in the wrong place.

It wasn’t the industry or the job title that mattered.

It was what the work asked me to do.

I like being challenged. It could be a problem to solve, a skill to master, a process to perfect, a system to improve, or an experience to design. That’s what drives me.

I want to understand it inside and out. I want to learn everything I can, immerse myself in it, and figure out how to make something better than it was before.

A problem to solve

Give me something to figure out.

This is how I got here.

Each role taught me something new, challenged me in different ways, and shaped my approach to problem-solving.

↓ Download résumé (PDF)

May 2025 — June 2026

Product Specialist & Marketing Coordinator

Magic Sleek · Manalapan, NJ

Bridged customer insight, brand strategy, and digital operations through educational content, social and email, trade show execution, Tableau/GA4 reporting, and an AI-powered internal knowledge assistant.

Jan — May 2025

Product Design Extern · MissTeePRO

Rutgers MBS Externship

Competitive and ingredient research for professional haircare; built an Airtable research library and synthesized findings into product roadmap recommendations.

2024 — Expected Dec 2026

MBS, Product Design & Innovation

Rutgers University · GPA 3.7

UX research, prototyping, and service design across Figma, Miro, and Adobe — paired with applied client and academic briefs. Earned UX Design Certificate and Google Analytics Certification.

2018 — 2024

Branch Manager → Hairstylist / Cosmetologist

G&C Robins Co. / Supercuts · The Art of Hair

Led daily operations, staff, and CX in a high-volume retail environment, growing monthly location sales from roughly $4–5K to more than $20K while improving retention through outreach, CRM, and service improvements.

2021 — 2023

B.A. Psychology, Minor in Sociology

Rutgers University

Foundation in human behavior, research methods, and qualitative analysis — the lens behind every project that follows.

Contact.

Let's connect.

Email me →LinkedIn →GitHub →

Looking for

›Roles at the intersection of product strategy, AI-enabled systems, and customer experience.
›Adjacent directions: solutions consulting, innovation, implementation.

Based in

New Jersey. Open to onsite roles in central NJ, or remote anywhere.

Full-time · Contract · Part-time