More listings did not create better choices.
Job seekers struggled to identify opportunities that matched their goals, qualifications, and priorities.
A client-driven product/design project focused on understanding an existing job-search workflow, stakeholder/client requirements, application organization, resume management, interviews, contacts, and iterative UX validation.
The project in 30 seconds
Job seekers faced information overload, inconsistent workflows, and limited visibility across discovery, applications, and follow-up.
I helped lead research synthesis across surveys, contextual inquiry, journey mapping, heuristics, competitive review, and usability testing.
Shift Robin from a collection of job-search tools toward a clearer system that supports relevance, progress, and decision confidence.
UX Researcher, Experience Strategist & Synthesis Lead
Spring semester
Surveys, contextual inquiry, heuristics, usability testing
Figma, Miro, Google Forms
Understanding the job-search journey
Evaluate the existing user experience, identify usability issues, and develop recommendations that reduce friction throughout the job search journey while supporting both user success and business objectives.
Research revealed candidates struggling with information overload, inconsistent workflows, and unclear pathways during critical decision-making moments in the job search process.

Job seekers struggled to identify opportunities that matched their goals, qualifications, and priorities.
Search, resumes, applications, follow-ups, and interviews were handled as separate tasks with little sense of progress.
Users needed stronger status visibility, clearer next steps, and more control during a high-stakes process.
Diagnosing the experience
Too much information
Disconnected application tasks
Limited status and feedback
Job seekers did not need another list. They needed a system that made progress visible and decisions easier.
The heuristic evaluation exposed problems with consistency, system feedback, and user control. These findings translated broad frustrations into specific design priorities.

Recommendations grounded in research
The proposed system connects the moments users previously managed alone: understanding priorities, preparing materials, tracking activity, and knowing what to do next.
A more useful home experience surfaces priorities, recruiter messages, interviews, and actions instead of making users reconstruct their progress.
A guided resume workflow and reusable library make it easier to create, manage, and apply with the right version.
Application analytics help job seekers understand patterns and make more informed adjustments to their strategy.

Client value & next validation
Test whether the proposed workflow helps job seekers identify relevant actions faster, understand their status, and adapt their strategy with less uncertainty.
The engagement produced research-backed recommendations presented directly to the client. Outcomes are framed as intended value rather than invented product metrics.
Small usability issues can significantly impact user confidence. Research uncovered opportunities that analytics alone would have missed.
Designing an all-in-one travel planning application from concept through high-fidelity prototype and go-to-market strategy.