Planning was spread across too many tools.
Travelers moved between discovery, booking, notes, budgets, maps, and messaging just to assemble one trip.
← IndexCase 04 / 05
Next Destination.
Designing an all-in-one travel planning application from concept through high-fidelity prototype and go-to-market strategy.
01 / 05Overview
The project in 30 seconds
The problem
Trip planning required people to piece together destinations, budgets, group preferences, and itineraries across disconnected tools.
What I did
I combined survey research, interviews, affinity mapping, and competitive analysis to define the product opportunity and prioritize the experience.
The direction
Create one flexible planning space that personalizes discovery, supports group decisions, and keeps the practical details connected.
Role
Product Strategy, UX Research & Experience Design
Duration
Semester project
Methods
Surveys, interviews, affinity mapping, competitive analysis
Tools
Figma, Miro, Google Forms
02 / 05Discover
The challenge
Planning a trip wasn't one task. It was a chain of disconnected decisions.
Design an all-in-one travel platform that reduces planning complexity without sacrificing personal control over decisions.
Most travelers juggle five-plus tools to plan a single trip. Research surfaced five recurring needs: centralization, budgeting, group coordination, personalization, and lower planning effort.
Research findingsWhat discovery revealed
Group decisions created more friction than discovery.
Preferences, approvals, and changes lived in separate conversations, making it difficult to keep a shared plan current.
Budget and personalization shaped every choice.
People needed recommendations that felt relevant without losing visibility into cost, timing, or control.
Market opportunity
The gap was not more inspiration. It was a more connected planning experience.
Competitors handled individual parts of a trip well, but few connected budgeting, personalized suggestions, group input, and itinerary planning in one experience.
03 / 05Define
Connecting the dots
Too many planning tools
Group decisions in scattered threads
Budgets and preferences treated separately
The opportunity wasn't another destination finder. It was a shared planning system connecting decisions across the entire trip.
Personal control
Shared coordination
One connected plan
04 / 05Design
The solution direction
One planning space, shaped around the traveler.
The concept connects personalization, collaboration, budget awareness, and itinerary planning so each decision improves the next instead of creating another tab to manage.
Personalize the starting point
Onboarding captures interests, budget, travel style, and group needs so recommendations begin with useful context.
Coordinate one shared trip
Collaborative itineraries bring decisions, updates, and group planning into one place instead of scattered threads.
Keep the plan realistic
Budget visibility, local options, and itinerary structure help travelers move from inspiration to a plan they can actually use.
Solution visual 01 / 04
05 / 05Next
Expected impact & next validation
Designed to improve
Planning clarity
Group coordination
Budget awareness
Decision confidence
What I'd validate next
Test whether travelers can build and adjust a shared plan with fewer tool changes, less coordination effort, and clearer budget tradeoffs.
Because this was a concept and prototype project, these are intended outcomes—not invented launch metrics.
Reflection
Design from research, not assumptions. Group coordination turned out to be a bigger pain point than destination discovery itself.
This project demonstrates
Product StrategyResearch SynthesisExperience DesignFeature PrioritizationSystems Thinking
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